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Entrepreneurship 101

June 14 @ 12:00 pm - 3:00 pm

This is a three-hour presentation covering the following:

  • Part 1: Introduction to Entrepreneurship (30 minutes), by Dr. Michael Greenwood

Overview: What is the entrepreneurial mindset and key characteristics of successful entrepreneurs

Opportunity Identification: This will cover methods to identify and assess business opportunities

  • Part 2: Developing the Business Idea (30 minutes), by Dr. Michael Greenwood

Idea Generation: Will share techniques for brainstorming and creative thinking

Validation: Will introduce basic validation tools like market feasibility and the Lean Startup approach

  • Part 3: Essentials of Business Planning (30 minutes), by John Lohmann

Business Plan Components: WIll offer an outline the structure of a simple business plan

Goal Setting and Financial Basics: Will highlight how to set realistic goals and basic financial projections

  • Part 4: Marketing and Sales Overview (30 minutes), by John Lohmann

Marketing Basics:  Will offer a brief discussion on creating a marketing strategy and understanding the target market

Sales Fundamentals: Introduce basic sales techniques and the importance of customer relationships

  • Part 5: Funding and Legal Considerations (30 minutes), by Sandie Cataldo

Financing Options: Overview of different funding avenues like bootstrapping, loans, and investors

Legal Basics: Will discuss the importance of choosing the right business structure and understanding regulatory requirements

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June 14
12:00 pm - 3:00 pm


Wachusett Business Incubator


Mount Wachusett Community College Leominster Campus
100 Erdmann Way
Leominster, MA 10453 United States
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